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THE BRAND

 

 

A FEELING THAT LINGERS "ON ME"  

 

SUR MOI was conceived with a singular purpose – to craft fragrances that evoke profound emotions for those who wear them. Tailored to stir your senses and transcend boundaries, our fragrances are designed for everyone. Drawing from the same creative processes used in choreographing movement, we now express that artistry through our fragrance formulations.

Our perfume oils are meticulously developed to be layered, allowing you to curate a personalized scent that is uniquely and authentically you. The Hym Collection draws inspiration from three poignant connections – Noa embodies a crush, Lang encapsulates lust, and Fal captures the essence of love.

The In My Feels Collection draws inspiration from human behavior and the intricate complexities of life, tapping into the emotional responses that resonate within us all. Gasp, Dopamine, and Kekoon are abstract yet familiar, boasting universal scent profiles.

Just as you artfully layer your clothing, our fragrances invite you to layer your perfume, creating a bespoke olfactory experience that resonates with your individuality.

 

 

MEET FOUNDER HAYLEY PAONE 

She has poured(quite literally) her hands, heart and soul into her brand. 

Layering and moving through it from the base note all the way up to the top note that you wear on your skin. A lifelong lover of fragrance and the nose behind it all, scents have always been an essential part of Hayley’s life. 
A natural born artist at the age of four she grew up taking something ordinary and breathing more life into it. Her first love was the art of dance. Through movement she found her obsession for fashion, design, painting, styling and photography. Similar to dance she found a new way of storytelling and choreographing memories, experiences and feelings present in her body by transferring these emotions and formulating them into fragrances. 
She explains it as “therapeutic and healing"
Hayley is continually studying the art of perfumery and the technical aspects that contribute to the success and integrity of every scent.
 

OUR PHILOSOPHY ON INGREDIENTS AND SUSTAINABILITY

At Sur Moi we are both lovers of natural and synthetic ingredients. We vibe with botanical ingredients for the integrity and depth they add to our fragrances, however we use and appreciate synthetic ingredients as well because they offer broader possibilities.
This provides our wearers with fragrances that are more distinctive. In order for us to maintain sustainability we may choose to use natural- identical synthetics as many natural ingredients are at risk of becoming over harvested and endangered. We source the highest quality ingredients free of toxins such as parabens & phthalates. We are Cruelty Free and Vegan.