Sur Moi is the visceral intersection of scent and self-expression born to provoke emotion, not just admiration. Founded by Toronto-based designer and nose Hayley Paone, the brand translates intuition into perfume and fashion with unapologetic sensitivity and edge. Perfume oils and soon-to-launch Eau De Parfums are built to layer and evolve, transforming the wearer into the creator. From the sensual tension of The Hym Collection to the emotional abstractions of In My Feels, each fragrance is a personal ritual, an invitation to move through memory, mood, and skin. The fashion arm, SUR MOI CORPO (“on my body”), carries that ethos forward offering deconstructed, reworked capsule pieces and accessories that blur the line between archive and avant-garde. Designed for layering and led by feeling, CORPO draws from Hayley’s Italian heritage and her choreographic past anchored in a deep sensitivity to texture, structure, and the body’s unspoken language. Made in Toronto, every piece is built with integrity, slow, ethical, and emotionally charged. Hayley's latest six-piece collection, Capire, is a study in revelation, created for those learning to understand, longing to be understood and fully seen.
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